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What is Short Selling?

Most investors make money when stocks rise. But what if you could make money when stocks fall? That is exactly what short selling is about. Here we explain how short selling works, why it is risky and when it is used.
📅 28. April 2026 👁️ 2 views 📂 Strategier 🇳🇴 Les på norsk

Making money on falling prices

Normally investing works like this: You buy a stock cheaply, wait for it to rise, and sell at a higher price. Simple and straightforward.

Short selling is the opposite. You sell a stock you do not own, wait for it to fall, and buy it back cheaper. The difference is your profit.

"There are always two sides to the same coin. The wise see both — and choose wisely." — Florence Scovel Shinn

The risk of short selling — unlimited losses

Here is the most important thing you must understand about short selling: The loss is theoretically unlimited.

When you buy a stock you can lose at most what you paid — the stock cannot fall below zero. But when you short, the stock can rise indefinitely — and with every step upward you lose more.

Warning: Short selling is not for beginners. It requires experience, discipline and good risk management. Many professional investors avoid short selling altogether — the risk is simply too high.

Short squeeze — the short seller's worst nightmare

A short squeeze is one of the most dramatic events that can happen in the stock market.

The most famous recent example: In 2021, private investors on Reddit's WallStreetBets forum massively bought GameStop shares to punish hedge funds that had shorted the stock. The price rose from $20 to over $480 in a few weeks. Many hedge funds lost billions.

"Knowledge of darkness does not make you part of it. It enables you to navigate more safely in the light." — Florence Scovel Shinn

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