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What is Growth Investing?

Growth investing is about finding companies that grow faster than the market — and riding the growth wave. It is the strategy behind investors who made fortunes on Apple, Amazon and Tesla early. Here we explain what growth investing is and what risks you need to know.
📅 28. April 2026 👁️ 5 views 📂 Strategier 🇳🇴 Les på norsk

Pay for the future — not the past

Value investors look backward — what does the company earn now? Growth investors look forward — what can the company earn in five or ten years? Growth investing is about identifying companies early in a strong growth phase and holding them while the growth continues.

"Those who see the future clearly enough and act early enough always harvest the most."— Florence Scovel Shinn

What characterizes a growth company?

High revenue growth
Growth companies typically grow 20-50%+ in revenue per year. Normal growth of 5-10% is not enough to be called a growth company.
Reinvests everything
Growth companies rarely pay dividends — they reinvest all profit to grow even faster. Amazon did not pay dividends for 25 years.
High P/E or no earnings
Growth stocks often trade at very high P/E multiples — or have no earnings at all. The market pays for future potential, not current results.

The most famous growth successes

Amazon
Listed in 1997 at $1.50. Today over $200. An investment of 10,000 NOK in 1997 is worth over 1,300,000 NOK today.
Nvidia
Chips for gaming for many years — then the AI revolution. The price rose over 800% in one year in 2023.

Risks of growth investing

High valuation
You pay a lot for future growth. If growth disappoints — even slightly — the price can fall 50-80%.
Interest rate sensitivity
When rates rise growth stocks fall the most. 2022 was a painful example — Nasdaq fell 35%.
Dot-com warning: In 2000 hundreds of growth companies collapsed with nothing left. Hype is not a business model.

Growth vs. value — not either/or

Growth investing suits
Low interest rates · Technological disruption · Expanding economy · Investors who tolerate high volatility
Value investing suits
Mature economy · Rising interest rates · Uncertain times · Investors who like low risk and dividends
Phil Fisher: One of the greatest growth investors in history. He bought Motorola in 1955 and held until he died in 2004. Selling a good company just because the price has risen a lot is one of the most expensive mistakes an investor can make.
"The future belongs to those who believe in the beauty of their dreams — and who invest in them."— Florence Scovel Shinn

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